Summary of Qualifications:

Excellent versatility and imagination as a writer and creative planner. Experience on a wide range of accounts. Good leadership and motivational skills. Ability to work well with others and present ideas in a creative organization. Talent level that some consider truly unfair.

Experience:

3/92 - Present

Rohr & Partners, Inc., Penfield, New York

President, Writer

Copywriting for a variety of business-to-business and consumer products firms including (but not limited to): Kodak (Office Imaging, Digital And Applied Imaging, Professional Photography, Consumer Film) Xerox, Volvo, Pitney Bowes Management Services, MasterCard International, Rochester Gas and Electric, Town of Penfield, other regional and national clients. Includes advertising, collateral, sales promotion and public relations. Also responsible for firm's administrative and janitorial functions.

3/91 - 3/92

Wolf, Mansfield, Bolling Advertising, Inc., Buffalo, New York

Creative Supervisor, Senior Writer

Creative development and copy for key consumer advertising accounts including National Fuel (gas utility), Upstate Milk Cooperatives, Citibank Student Loans, Pertussin Labs division of Brimms, Inc., Shield Care Network (health insurance organization) and others. Day-to-day administration, supervision, recruitment and staff development. Computerization of art department.

4/88 - 10/90

ICE Communications, Inc., Rochester, New York

Creative Supervisor

Responsible for developing consumer and corporate advertising campaigns and promotions for key agency clients. Duties included supervision of 5 art directors and writers. Accounts: Eastman Kodak, Rochester Tel, Bausch & Lomb, Pulsafeeder Pumps.

12/83 - 4/88

Arocom Marketing Group (A Hesselbart & Mitten Company), Fairlawn, Ohio

Copywriter/Senior Copywriter

Primary writer on a variety of key accounts. Participated in a number of successful new business efforts. Accounts: Owens-Corning Fiberglas, General Electric, General Tire, Leaseway Transportation, 3M, Novar Controls, Allen-Bradley, JI Case, Dupli-Color division of Sherwin-Williams.

6/83 - 12/83

Carr Liggett Advertising (SalesCom Unit), Cleveland, Ohio

Program Manager

Copy and client contact. Also planned and implemented major sales meeting and trade show activities. Accounts: Loctite, Babcock & Wilcox Refractories, BF Goodrich.

9/81 - 6/83

Meldrum & Fewsmith, Inc., Cleveland, Ohio

Account Executive

Day-to-day contact for some of agency's largest business-to-business clients: Glidden Coatings & Resins, SCM Metals, SCM Pigments.

5/80 - 9/81

Simpson Marketing Communications Agency, Columbus, Ohio

Copy/Contact

Contact, copy and public relations work for retail and consumer business. Accounts: Webber Farms Sausage, Columbus Automobile Dealers Association, Champion Spark Plug.

Related:

• Penfield Business Association--director, past secretary, newsletter editor
• Rochester Advertising Council, Annual Report, client projects
• Edited agency employee newsletter (1986-88)
• Have written a wide variety of audio-visual and video presentations and served as an advisor to a Cleveland audio visual firm.
• Past freelance copywriting assignments for a number of accounts: Rochester Ad Council, Kids Adjusting Through Support, Flower City Printing, AT&T, Glidden Paints, Sara Lee, Ameritech Mobile, Bailey Controls, AGA Gas, Ostendorf Morris, R.J. Reynolds, Carrier, Miles Labs, General Electric, Simpson Racing, Alan Acceptance Corp., McDonalds, Lifetime Assistance, Track Time Driving Schools, Cleveland Twist Drill.
• Was active in college radio station in news reporting, production and as sales manager (1977-80).

Education:

Nazareth College, Rochester, New York
Master Of Arts In Liberal Studies, May 2005
Current Student In Master Of Science In Management Program
 
Bowling Green State University
BS in Journalism, March 1980
Major: Public Relations
No MBA, No BMW