HEADLINE: CRAFTIER THAN A MOB LAWYER. MORE SUSPICIOUS THAN YOUR FATHER-IN-LAW. ABLE TO SMELL WHAT YOU HAD FOR BREAKFAST BEFORE YOU LEAVE THE TRUCK.
SUBHEAD: INTRODUCING THE AB-SCENT™ EDGE
COPY: Let's just say that this old 10-pointer has a nose for trouble. With his finely-tuned sniffer, you may never get close enough to get a shot. Unless your clothing has Ab-Scent. You see, this revolutionary, scent-stopping fabric makes you and everything about you completely undetectable. Even to his extraordinary sense of smell. Ab-Scent performs perfectly in any climate or season, for the life of the garment. With Ab-Scent, fabric durability is maintained without compromising comfort or breathability. There are no extra layers or special laundry requirements either. And because it's more economical than other methods, you'll have money left over. Remember, don't arouse his suspicions any more than necessary. Get the Ab-Scent edge where you buy hunting clothing.
Written by David Rohr for Adam Communications Inc. Client: Abscent Clothing Treatment