An Exhibit Of "High Technical Merit"

Title: Kodak Advantix Film Drive User's Guide

Intro Subhead: Helping you Get More Out Of Pictures By Taking The Power of Advanced Photo System Photography Further.

Intro Copy (partial, inside page 1) Now that you have a KODAK ADVANTIX Film Drive, you can take your pictures in all kinds of new directions. Starting from your KODAK ADVANTIX Launcher Software window, you can easily scan and enhance your pictures. Then use applications like KODAK Picture Easy and ADOBE PhotoDeluxe to organize, enhance and make creations like greeting cards, calendars and picture keepsakes...

Rohr & Partners Client: Eastman Kodak

(When Kodak wanted to take their Advanced Photo System further by introducing new film drives--i.e. scanners--they selected Rohr & Partners for some of the most important parts--the printed and on-line user's guides. Along with writing, R&P handled design, art direction, layout, PDF file development and more. See other examples of how Rohr & Partners can make technical material readable, understandable and enjoyable in the in this section)

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